• Do you own or rent your cinema? 

 

No, we don't pay any rent. 

 

• How did your cinema first begin? 

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We opened the 26 October 2016 but we were used to run another cinema in the heart of Florence since 2009, Odeon Cinema, so practically we just moved from there. 

 

• Did you have an existing audience or membership base before opening your cinema?

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Yes, we have an audience that follows our activities since 2008. 

 

• What percentage of your gross revenues come from the following sources (box office/ third party rentals/ concessions/ memberships/ merchandise/ other)? 

 

2/3 of our gross revenues comes from boxoffices, 1/3 from third part rentals. 

 

• What percentage of your expenses are dedicated to the following areas (full-time staff/ part-time staff/ distributor fees/ concession costs/ rent or annual building costs/ marketing)? 

 

36% full-time staff/ 12% distributor fees/26% rent or annual building costs/ 26% marketing 

 

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