How do you market your films to the public?
Via our website, 12,000 printed calendars each month and press releases and links to local media (we do some on-line advertising, work with community partners, buy some social media advertising, create facebook events, etc).
What are the most effective marketing methods for your cinema?
We have almost 10,000 members and another 50,000 email addresses we market to weekly. We feel that the films themselves are the best form of marketing (i.e. if we let our audience know what is screening they will buy tickets if the subject matter appeals to them).