• What are some of the best lessons you've learned since opening your cinema?  

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We’ve learned a lot for the past 7 years. It was such a journey for Sofya Kapkova and the team.  

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1.No matter what you shouldn’t give up.  

2.The best marketing strategy is word of mouth. 

3.You have to trust to your team.  

4.You need to grow your audience so don’t underestimate teens, they will grow up very soon.  

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• What advice would you give to others hoping to open a doc cinema in their community? 

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Do not be afraid. You will have very good audience, because documentary films could be much better than Hollywood blockbusters.